Promoting Behaviour Change

About This Course

Why do citizens and businesses fail to comply with demands made by the government to promote specific behaviours?

This course examines specific cases of non-compliance, the reasons for such non-compliance, and equips participants with the skills to develop policy options to increase compliance, through promoting behavioural change.

Training Dates

To be advised.
Contact our team here for more information


Approximately 16 hours (in-person)

Learning Mode

Live instruction - in-person


Obtain a Certificate of Achievement issued by CAG, in partnership with LAD


No pre-requisites required

Learning Objectives

What You Will Learn

By the end of this course, you will be able to:
  • Understand theories of behavioural change
  • Understand the barriers and strategies of behavioural interventions
  • Develop skills to target behavioural interventions at different stakeholders
  • Apply techniques to integrate and scale-up behavioural interventions to increase compliance

Who This Is For

Early- to mid-career public servants with at least four years of work experience in public service, and who wish to understand and develop different skills and techniques to increase compliance to policy

Course Outline

Introduction to behavioural change

  • Challenges of and strategies for behavioural interventions
  • Prospect Theory and Behavioural Economics; Nudging and Choice Architecture strategies
  • Information constraints and social marketing strategies

Incentive and informational barriers and strategies

  • Resource and autonomy-based barriers and strategies
  • Beliefs, norms, and peer effects
  • Incentives, monitoring, and enforcement

Targeting interventions

  • Targeting businesses
  • Targeting front-line workers and corruption
  • Secondary targets

Integrating and scaling up behavioural intervention

  • The politics of promoting and implementing behaviour change
  • Complex and ongoing compliance
  • Piloting, scaling up and evaluating behavioural interventions

Expert Contributors & Trainers

Professor R. Kent Weaver
Professor of Public Policy and Government, Georgetown University;
Teaching Faculty, Leadership Academy for Development

Frequently Asked Questions (FAQs)

What is the difference between courses and custom programmes?

Courses can be taken by individuals as a standalone. Custom programmes are cohort-based and specially designed to address specific learning needs of an organisation.

What do pre-requisites mean?

Some courses require that you have a particular set of skills or knowledge before you begin the course.  You are strongly encouraged to complete the pre-requisite course first if there is one listed on the course page.

Who can I contact if I have further questions?

You can write to us directly at or submit your query via the Contact Us form.

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